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Caring for your shoes

Shoes are made to be worn! They don’t benefit from being left in the box and simply being got out to be admired. By wearing and cleaning them you will keep the leather soft and nourished so it won’t dry out and crack. Also, any glue used in the making of your shoes can dry out if not worn resulting in soles coming away from the upper. So, please wear and enjoy your shoes that are looking after the feet you love so well.

Here are some hints and tips for you.

It's advisable to use a waterproof spray on any new pair of shoes to nourish and protect them from damp.


Leather is a skin and needs to be hydrated and nourished just like our own!Clean your leather shoes with a soft rag to get rid of fine traces. To care for the leather, apply leather cleaner/conditioner with a cloth rag and leave to dry. There's no use in polishing leather shoes or boots too soon, so wait a few weeks until after you've bought them and then use a wax product or shoe cream. Remember to get one that's either colourless or the same colour as your shoes! Leave to dry naturally and then gently buff with a soft brush or cloth rag.

Suede and Nubuck:

Suede and Nubuck is more fragile than ordinary leather and harder to take care of. Don't use wax polish; get hold of a suede cleaner to use on stubborn stains and always use a very soft cloth rag, a slightly dampened cloth or a gentle scrubber designed for use on suede. For heavily soiled shoes or stains, try using some sticky tape wrapped around your fingers to gently stroke the area, then brush to restore the nap

Synthetic material:

Synthetic materials are less fragile than natural leather. Clean your synthetic shoes with a damp cloth or a gentle brush, polish and waterproof.

Patent leather:

Patent leather is super-shiny and easily gets marks on it. Clean yours with a sponge and soapy water and remove stains with a cloth dipped in non-acetone stain remover (nail varnish remover does the trick!).

Storing shoes

Keep your shoes well away from damp, in a dry, clean place. If you can, store them in their original boxes or tidy them away in a shoe organiser rack at the end of the season. To ensure your shoes retain their shape and don't get crushed, use wooden shoe trees (though these are quite costly), but don't buy them too big or they'll stretch your shoes. Or you can always stuff them with newspaper or silk paper to make them retain their shape.